La Yegua Loca revives the concept of the traditional “pulpería” — a vintage country store featuring original elements and a shop where visitors can purchase typical rural goods, handicrafts crafted by local artisans, as well as regional gourmet products, books, and various Patagonian souvenirs.
Pulperías are best known as rural taverns where gauchos gathered to drink, eat and converse. But in many places they function as casual community centers where all sorts of residents gather to commune with one another and learn the latest news.
It’s thought the first were established in different parts of Spanish South America during the 16th-century South America. Early pulperías were more like general stores that sold all manner of goods — foods, tools, clothing, and even medicine — to local residents. Over time, as the owners added tables, chairs, drinks, and maybe even entertainment, they become popular hangouts for ranch workers and other local folks.
While it can’t bring back the gauchos of old, La Yegua Loca’s pulperías resurrects the atmosphere of a bygone general store by selling a wide variety of goods that guests and visitors might enjoy.



