A Pioneer in Travel Trade Representation for Sustainable & Emerging Tourism Brands

Jane Behrend is the visionary founder and president of Emerging Destinations, a leading travel trade representation firm dedicated to promoting sustainable tourism, conservation-focused travel, and off-the-beaten-path destinations across the globe.

With more than 30 years of experience in international travel sales and marketing, Jane has helped shape how unique destinations, eco-lodges, and adventure travel brands connect with the North American travel trade—including tour operators, travel advisors, and travel agencies.

A Trailblazer in Travel Marketing and Sales Strategy

Jane began her career at the crossroads of tourism development and marketing, quickly becoming known for her strategic mindset and passion for authentic travel experiences. Her extensive work across Africa, Central and South America, and the polar regions has made her a trusted expert in launching and growing travel brands in competitive markets.

She has led countless successful B2B sales campaigns, industry events, FAM trips, and destination training sessions, helping her clients gain meaningful traction within the travel trade space.

Jane’s Leadership at Emerging Destinations

Under Jane’s leadership, Emerging Destinations has grown into a dynamic agency representing a curated portfolio of travel experiences that are immersive, sustainable, and conservation-driven. Her work includes:

• Leading strategic partnerships with tour operators and travel agents
• Developing high-impact travel trade marketing campaigns
• Representing clients at top-tier travel industry events and trade shows
• Creating customized destination training programs for travel professionals
• Offering personalized consulting to help brands break into new markets
  

Jane’s expertise spans eco-tourism marketing, sales representation for remote destinations, and sustainable travel branding.

Passion for Wild Places and Purposeful Travel

At the heart of Jane’s work is a strong belief in the power of travel to protect the planet. The company’s guiding mission—Saving Wild Places Through Travel—reflects her personal and professional commitment to environmentally responsible tourism.

She is a passionate advocate for community-based travel experiences, wildlife conservation, and educational adventures that create lasting impact for travelers and destinations alike.

Connect with Jane

Looking to expand your travel brand’s reach in North America? Want expert guidance on travel trade sales representation or destination marketing?

Connect with Jane to learn more about how Emerging Destinations can help your brand grow sustainably and strategically.

Passionate About Travel. Focused on Growth. Committed to Wild Places.

Jenna Farber brings a dynamic blend of sales expertise, marketing strategy, and a lifelong passion for global exploration to her role at Emerging Destinations, where she helps connect travel trade professionals with some of the world’s most exciting eco-tourism experiences.

As a Sales & Marketing Specialist, Jenna works closely with tour operators, travel advisors, and destination management companies to spotlight emerging travel destinations across Africa, South America, Central America, and the polar regions. Her mission is simple: to help unique travel brands grow while promoting sustainable tourism and conservation.

A Global Career Rooted in Adventure

Jenna’s career has always revolved around building connections. From hospitality roles at luxury properties in Jackson Hole to her work in digital marketing and destination representation, she understands what makes a travel brand stand out—and how to get it in front of the right audience.

A proud alumna of the University of Colorado, Jenna studied Communication and Business, equipping her with a deep understanding of brand storytelling and market engagement. Her experience includes working with luxury tour companies, travel media, and B2B marketing teams to promote responsible travel.

What Jenna Does at Emerging Destinations

• Builds and nurtures relationships with travel agents and tour operators
• Delivers engaging destination training webinars and in-person presentations
• Executes targeted sales outreach to increase trade bookings
• Collaborates on strategic marketing campaigns for travel trade growth
• Promotes partner brands at key industry events and travel shows
  

Jenna specializes in amplifying the voices of under-the-radar destinations and eco-lodges, helping them gain visibility in the North American travel market.

Travel is in Her DNA

Jenna’s love for travel has taken her to Argentina, Chile, Costa Rica, Guatemala, Zimbabwe, Zambia, and more. Whether she’s trekking in Patagonia or exploring the Amazon, she brings firsthand knowledge and genuine enthusiasm to every destination she represents.

When she’s not on the road or connecting with clients, Jenna enjoys hiking, wildlife photography, yoga, and discovering the best local coffee shops wherever she goes.

Connect with Jenna

Interested in learning more about the destinations Emerging Destinations represents or want to schedule a destination training for your travel team?

Contact with Jenna to collaborate or request a virtual sales presentation.

Travel Trade Expert & Sales Strategist for Latin America’s Top Sustainable Destinations

Ana Kammerer serves as the Director of Sales at Emerging Destinations, where she plays a pivotal role in connecting exceptional travel brands with key players in the North American travel trade market. Fluent in both English and Spanish, Ana bridges cultures and markets to promote eco-lodges, adventure travel experiences, and emerging destinations across the Latin American region, Europe, Africa, and Asia.

With more than 25 years of experience in international tourism, Ana is a trusted expert in B2B travel trade sales, destination marketing, and travel advisor engagement. Her passion lies in promoting authentic, sustainable tourism experiences that benefit both travelers and local communities.

A Career Grounded in Global Travel Sales & Representation

Ana’s professional background includes working with renowned tour operators, boutique accommodations, and national tourism organizations. She has successfully launched and represented travel brands in Mexico, Central America, and South America, helping them secure visibility and partnerships across the U.S. and Canadian travel markets.

Ana’s strengths include:

• Developing tailored sales strategies for Latin American tourism brands
  
• Leading destination training webinars and FAM trips for travel advisors
  
• Representing clients at trade shows like Virtuoso Travel Week, USTOA, and ILTM
  
• Building long-term partnerships with tour operators and travel agencies
  

Supporting conservation-focused tourism initiatives

Driving Purpose-Driven Travel to Latin America

At Emerging Destinations, Ana is passionate about the company’s mission to “Save Wild Places Through Travel.” She is a strong advocate for regenerative tourism—supporting local economies, protecting natural environments, and educating travelers about cultural heritage.

Ana ensures that each destination she represents offers not just incredible landscapes, but a meaningful and responsible travel experience.

Work with Ana

Are you a Latin American travel brand seeking to grow your footprint in North America? Are you a travel advisor looking for unique destinations in Latin America for your clients?

Connect with Ana to learn how she can help elevate your brand or support your travel business through expert destination training and industry connections.

Karen feels very fortunate to have been exposed to travel at a very young age. On the heels of her parents as they made their way home time and again, she spent many summers in Europe visiting relatives in England, Scotland and…

Creative Storyteller & Digital Marketing Strategist Supporting Sustainable Tourism Brands

Clarke Dhana is the Marketing Director at Emerging Destinations, a boutique travel representation company focused on promoting extraordinary, sustainable travel experiences across the globe. With a strong background in digital marketing, visual storytelling, and strategic communications, Clarke plays a key role in elevating the visibility of cool destinations.

From crafting engaging content to optimizing social media campaigns, Clarke ensures that each destination’s story reaches the right audience—travel advisors, tour operators, and conscious travelers who value extraordinary destinations.

Marketing That Drives Engagement and Growth

Clarke brings a creative and analytical mindset to Emerging Destinations’ destination marketing strategies, supporting the firm’s portfolio of partners through:

• Content creation for email marketing efforts and social media platforms
  
• Graphic design and brand asset development
  
• Market research and data analysis to inform campaign direction
  
• Coordination of virtual events and webinars to promote destination education
  

Her commitment to excellence and innovation ensures that every destination gets the attention it deserves in a competitive marketplace.

Passionate About Purpose-Driven Travel

A strong advocate for responsible tourism, Clarke is inspired by Emerging Destinations’ mission to “Save Wild Places Through Travel.” She believes in the power of storytelling to spark interest, educate, and inspire action, helping travel professionals and consumers make informed, ethical choices.

Her work contributes directly to amplifying brands that protect the environment, empower local communities, and deliver unforgettable adventures.

Whether you’re a travel advisor looking for fresh marketing resources or a destination in need of creative promotional support, Clarke ensures your story is told with clarity and impact.

Strategic Sales Leader Connecting North American Travel Advisors with Conservation-Focused Destinations

Paula Newton is the Sales and Marketing Manager at Emerging Destinations, a premier travel trade representation firm promoting sustainable tourism experiences across the globe. With a dynamic career in B2B travel sales, destination marketing, and advisor training, Paula plays a vital role in building strong partnerships between North American travel professionals and the unique destinations represented by the firm.

Her mission is clear: to introduce travel advisors, tour operators, and wholesalers to extraordinary places that protect nature and celebrate culture.

Experience That Inspires and Delivers Results

With over 20 years in the travel industry, Paula brings deep insight into how to position conservation-driven and emerging destinations for success in the competitive North American market. She has represented leading eco-lodges, adventure travel brands, and sustainable tourism boards, helping them grow visibility and bookings through personalized engagement strategies.

At Emerging Destinations, Paula is responsible for:

• Leading sales outreach and relationship-building with travel advisors and tour operators
  
• Organizing FAM trips, webinars, and destination trainings
  
• Representing clients at major industry events, including Virtuoso Travel Week, USTOA, and Travel & Adventure Shows
  

Delivering actionable marketing support to ensure destination partners gain strong North American market traction

Advocating for Travel with Purpose

Paula embodies the company’s core philosophy of “Saving Wild Places Through Travel.” She is passionate about promoting meaningful travel experiences that empower communities, preserve ecosystems, and transform how travelers see the world.

Her dedication to responsible travel ensures that each brand she represents is not only inspiring, but also impactful.

Connect with Paula

Are you a North American travel advisor seeking exceptional destinations for your clients? Or a destination looking to increase brand awareness and bookings in the U.S. and Canada?

Contact with Paula Newton to learn how Emerging Destinations can support your travel brand or help you discover unforgettable places for your clients.