Visit Porto and North of Portugal presents “The Big Trend, by Ofelia de Souza”
If you have corporate clients asking for a destination that combines professional efficiency with unforgettable character, we have the perfect answer: Porto and the North of Portugal.
Our partners at the Porto and North of Portugal – Convention & Visitors Bureau have just released a spectacular new campaign that perfectly articulates why this region is becoming a European heavyweight in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector .
It is called “The Big Trend, by Ofelia de Souza,” and it is a powerful tool you can use to show clients exactly what makes this region special .
The Pitch: Connection is the New Luxury
In a post-pandemic world, corporate planners are tired of generic ballrooms. They want engagement. This campaign tackles that head-on by contrasting fleeting social media trends with the one thing that truly matters: human connection .
The 3-minute film features the return of Ofelia de Souza, the region’s “iconic business tourism ambassador” . With humor and elegance, she takes viewers on a tour that highlights the region’s top selling points for groups:
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Local Producers & Artisans: Showcasing the authenticity of the region .
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Specialized Suppliers: Proving the destination has the technical infrastructure for complex events .
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Distinctive Hospitality: Promoting the warm, “accented” welcome that Northern Portugal is famous for .
Watch the video below and share it with your MICE clients: [Embed Video: https://www.youtube.com/watch?v=awLzoltsv5E]
Why This Matters for You (The Advisor)
Selling a destination requires trust. You need to know that if you send a group to Porto, they will be taken care of.
A unique feature of this campaign is that the “cast” supporting Ofelia isn’t just hired actors—they are the actual team members of the Porto and North of Portugal Convention & Visitors Bureau .
This is a brilliant signal to the trade. It reinforces that the destination is promoted with the people who live it daily . When you work with Porto, you are working with a community that is personally invested in your client’s success.
The “Bleisure” Advantage
This campaign is a sequel to the award-winning “Majestic Adventures of Ofelia de Souza” (which won World’s Best Tourism Film) . It positions Porto not just as a place to work, but as a “Bleisure” (Business + Leisure) hub where:
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Events gain personality .
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Elegance has character .
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The “anti-trend” of genuine relationship building is the priority .
Get Involved
Porto and the North is positioning itself as one of Europe’s most original MICE destinations . If you have clients looking for a location that offers authenticity, innovation, and a hospitality that “leaves a mark” , this is it.
Interested in learning more about MICE capabilities in Porto? Reach out to marketing@portocvb.com
